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Actress Catarina Furtado uses her popularity among the Portuguese to increase public support and awareness for the work being done by the UNFPA and by Face to Face Campaign Partner Associacao para o Planeamento da Familia (APF), the Portugese family planning association.

As the Face to Face Campaign Spokesperson for Portugal, Catarina has made several public service announcements calling attention to the work of the UNFPA to provide universal access to reproductive healthcare. Her public service announcements have received coverage on all the major TV stations in Portugal.