In 1990, Walter Coddington founded the first communications consultancy in the United States to specialize in helping businesses initiate and promote environmentally responsible product development and marketing practices. Clients included Weyerhaeuser, the ARM & HAMMER® baking soda company, Nissan Motors, House of Seagram, Ragu Foods, Miller Brewing Company, Del Laboratories, Benckiser, the United States Department of Agriculture (USDA), The Pew Charitable Trust and the United Nations Environment Program (UNEP).

In 1993, McGraw-Hill, the leading publisher of marketing and management books, published Walter Coddington’s comprehensive textbook, Environmental Marketing which examined how companies could profit from environmental stewardship. In the same year, Coddington was awarded a TV Emmy by The Academy of Television Arts and Sciences and The National Academy of Television Arts and Sciences for his role in the production of "This Island Earth," a Disney Channel environmental education and entertainment special.

In 1996, the United Nations Population Fund (UNFPA) engaged Walter Coddington to develop a communication strategy to promote universal access to reproductive healthcare for women worldwide. The resulting advocacy campaign, Face to Face, was incorporated in 1999 as a public charity to support the population assistance advocacy and resource mobilization work of UNFPA. Walter Coddington served as the organization's director and primary architect until 2006. Today Walter serves Face to Face in a program design advisory capacity.

Walter's Web site